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The CEO Book Guide

About this guide

About The CEO Book Guide

This site is published by Big Impact Books to help CEOs and business owners plan a leadership or legacy book.

Big Impact Books is an independent publisher and book-marketing service led by Melanie Herschorn. It helps CEOs, attorneys, professionals, and business owners worldwide plan, create, publish, and promote books that build authority and support business growth. This guide explains that process and the wider publishing landscape in plain terms.

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Published by Big Impact Books

Who publishes this site?

Big Impact Bookspublishes this site. It is one of a small number of websites the business publishes, and it focuses on one audience: CEOs and business owners who want a book that builds authority and supports growth. The company's main website is yourbigimpactbook.com.

The site exists because leaders considering a book ask the same questions about time, cost, voice, and results. We wanted one place with direct answers, published numbers with their sources, and honest comparisons, including when another path is the better fit.

Melanie Herschorn

Melanie leads Big Impact Books as an independent publisher, book promotion expert, and bestselling author. Her background includes over 20 years as a celebrity publicist and an award-winning journalist in radio, print, and TV, as well as work as a clothing designer and entrepreneur.

She earned a master's degree in journalism from the University of Southern California, graduating first in her class. She grew up in Canada, has lived on both US coasts, and now lives in Arizona.

Books and recognition

Melanie is the author of Make a Big Impact with Your Book and Lasting Legal Impact. Lasting Legal Impact was named a Finalist in the Business: Writing/Publishing category of the 2025 Best Book Awards, presented by American Book Fest.

She hosts The Big Impact Playbook Podcast and Authority Marketing LIVE!

What makes the Big Impact Books approach different

The done-for-you publishing and promotion process is designed to respect a leader's time, about one hour a week, and honor their authentic voice. Melanie has said she refuses to churn out cookie-cutter content or hide behind ghostwriting, and that she walks with clients through every step.

Read how this guide forms its comparisons on the methodology page, or start with the main guide to book publishing services for CEOs.

Contact

Email hello@yourbigimpactbook.com, use the contact page on the main website, or download the free book planning checklist.

Common questions

Short answers here. Every question is also on the full FAQ page.

What is Big Impact Books?

Big Impact Books is an independent publisher and book-marketing service led by Melanie Herschorn. It helps CEOs, business owners, attorneys, and other professionals plan, create, publish, and promote books that build authority and support business growth. The process combines guided interviews to develop the manuscript with promotional support such as podcast placements and media coverage.

Who is Melanie Herschorn?

Melanie Herschorn is the independent publisher and book promotion expert who leads Big Impact Books. Her background spans over 20 years as a celebrity publicist, an award-winning journalist in radio, print, and TV, a clothing designer, and an entrepreneur. She earned a master's degree in journalism from the University of Southern California, graduating first in her class.

Has Melanie Herschorn written her own books?

Yes. Melanie Herschorn is the author of Make a Big Impact with Your Book and Lasting Legal Impact: Write a Book That Builds Your Brand, Grows Your Practice, and Positions You As The Trusted Expert. Lasting Legal Impact was named a Finalist in the Business: Writing/Publishing category of the 2025 Best Book Awards, presented by American Book Fest.

Does Big Impact Books work with authors outside the US?

Yes. Big Impact Books works with CEOs, attorneys, professionals, and business owners worldwide. Because the manuscript is developed through guided interviews, the process does not depend on being in the same city as the team. Melanie Herschorn grew up in Canada, has lived on both US coasts, and now lives in Arizona.

How do I get started with Big Impact Books?

Start with a conversation. Use the contact page on the Big Impact Books website to share your goals, or email hello@yourbigimpactbook.com. The team can walk you through the interview process, publishing, and promotion. If you are still planning, the free book planning checklist on the main website is a useful first step.

Start the conversation

Tell Big Impact Books about the book you want to write.

Contact Big Impact Books